I cannot believe that nearly 3 years have passed since the inception of the family co. The original concept was to create a space where each of my close family members and I could produce and sell clothing, artwork & crafts combined with my top pick of home and children’s products from near and far. But if you know me you will know that I love to shop, so very quickly it became a space to shop as opposed to create which allowed my love of beautiful products to take center stage. It has become less about our family and more about sourcing products for children, mothers, sisters …. so all of our families really.

So slowly over the last few years things have evolved and my aesthetic and ideals for the store have changed. It is now filled with products I am very proud to represent, products I use in my home, clothes we wear, books we read…beatiuful things I have gathered to sit side by side in our store.

The Family Co is now Gathered for very obvious reasons, I feel.

Over the next week or so I will change my Website, Facebook page, Instagram and emails but hopefully by doing it day by day it will not be too confusing for anyone…I hope you stick around to follow us through the next adventure.

Chelsea x


gathered postcard 2


swooning over sweet jane

swooning over sweet jane

Beginning a children’s clothing range has been a long-term labour of love of mine. We are still in the early stages of perfecting styles, sizing and production (all of the niggly things) but it is so wonderful to see the sweetest little girls dressed in Sweet Jane.

Lena from Yoli & Otis has taken beautiful these images of her little one dressed in the paddling Jelly bag and the Schoolgirl dress and if you don’t follow her on instagram already you totally should!

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early spring newsletter

early spring newsletter

Seriously where has this year gone?

The days rush by and I cannot believe that spring is nearly here. I was planning to blog at least once a week, send a newsletter out fortnightly and just keep on top of things but to be honest I am not sure how it is possible with time whizzing by so quickly.

I am not tech savvy so the newsletter above is not linked to anything (& I have a little spelling mistake) but if you would like to sign up to our newsletter follow the link here click on newsletter and leave your details. Your inbox will not be flooded with information but you will be the first to be notified new products and specials with sales.

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Houston Design Co

Houston Design Co

It has been so long since I have written anything let alone words to share. I have been sitting looking at these beautiful images from Holly of Houston Design Co trying to think of something insightful or inspiring to write but instead I am going to give you a little lecture on shopping.

I try to be a shop once, shop right kinda girl. Like everyone I have my moments but I never let this slip into my buying for the Family Co store. Take these plates for example, are they not perfection? in a less than perfect way. Handmade, textural, wobbly and interesting. Without a doubt though they are the kind of item I will love, use and enjoy…the best way to shop don’t you think?

Lecture over, now just go out there and only buy pieces you love, you will not regret it. I promise.

note – as all of Holly’s pieces are handmade our stock levels vary so let me know if you are interested and we can put together a custom order especially for you x

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the Armadillo & Co story.

the Armadillo & Co story.

Two years down the track and I am finally starting a little series about the makers. So many products I have in the store are not only here because I love the way they look but I also love the story, I am a bit of a sucker for a happy story.  Every couple of weeks or so I will share a makers story with you, sometimes direct from the maker but others through online research and imagery. 

I hope you will enjoy getting to know these lovely people and products as much as I will.


I truly and utterly beleive in this beautiful brand. Not only do the designers and their makers create a beautiful product that many of us would love to have in our homes they also do a great deal of good in the communities where their goods are produced.

Their is no point retelling their story as they do it so well so instead here is a little taste of what you can find on their website here

daisy rug

the daisy rug $220


Collaboration is our inspiration. We work intently with each other, our artisans and our clients. We follow our instincts, get excited and combine thinking to let ideas unfold, expand and evolve. These ideas come from little things. Perhaps a shadow, a tile, a piece of folded paper to big themes, like travel, memories and family. They also come from aiming to better what our weavers do best. Adding our unique aesthetic to their innate understanding combines their craft skills with our artistic vision.

Yes, we do get all goose-bumpy when we’re crouched down on the floor for a month in India with our makers (which we do regularly!). We adore our ‘dye master’. We know our weavers’ families. And we always keep it real when it comes to production.

Beyond anything, we expect the unexpected.

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Our artisans are our extended family. We treat them all with the care, respect and love one would a father, a mother, a sister or a brother. The intricate tradition of carpet weaving has been passed down through generations, so many of our people are indeed families. They are all carefully selected for both their hands and their heart – that is, not just their skills but their sensitivity to our design vision. And every individual is treated like one.

They are paid above average wages.They are integral to their local community’s livelihood.Most importantly, they
 are carrying on a lineage that deserves preservation.

We believe handicraft like theirs needs to be in good hands.

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Care & Fair is an initiative against illegal child labour in the carpet production industry in India, Nepal and Pakistan.  We are ardent supporters and vocal advocates of this cause.

At Armadillo&Co, we voluntarily collaborate with this vitally important organisation. 
We are consciously active when it comes to community involvement and evolvement and we contribute financially to the local education of our weaver’s children. Absolutely no child labour is in any way employed in our rug making.

When purchasing any rug or carpet made in India, look for the ‘KALEEN’ label. Issued by the Carpet Export Promotion Council
 of India, it guarantees that child labour was not used in manufacture. Naturally, all of our rugs made in India carry this label.

We believe in giving back – it’s the best way we can back those who give so much to us.

Visit for more information.

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The Anganwadi Project is an Australian grassroots non-profit association, working in the urban slums of Gujarat, India. Saleesh, pictured, is just one of thousands of underprivileged children they are reaching out to.

They provide simple, safe, environmentally sustainable and beautiful learning spaces by sending volunteer teams of qualified design professionals to build schools and centres.  Here children of all denominations benefit from a nurturing environment as well as an education, hygiene and nutrition to better their health and opportunities. The Anganwadi Project’s relies solely on donations from individuals and companies for funding. Volunteers pay their own way and give their time to the project free of charge.

Armadillo&Co passionately believes all children should thrive, not just survive, and we are excited to offer our ongoing sponsorship. Currently we are donating to their next goal of building more preschools, in order to build more futures.

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 I hope you have enjoyed getting to know this brand a little better and all of these beautiful images and text are from-


taking time

taking time

decisions. I am usually very decisive when making them but somehow lately my mind has been a little boggled with all of the choices I have to make. all of my own doing so annoyingly I have no-one to blame. but waking up with an unwell child has reminded me why the decisions I make do not only affect myself but my children, my family and business. thankfully my brother turned up in the early hours of the morning to spend a few days with us and being the good brother he is he has taken on babysitting duties for the morning. many of the decisions I need to make are not life changing possibly life making though.

so the first decision I made was to not make any major decisions (a family motto passed on by a friend). secondly, don’t do anything I may regret and lastly I need to remember what/who is the most important.

So as of next week the shop will be open 10-3 tuesday, wednesday,thursday & friday. 10-1 Saturday and closed sunday & monday.

Not very friendly customer hours I admit but this winter I am focusing on my family & and trying to get this ******* house built. so something has to give…this is ok right? but you know we always have shopping available on our online store so really we are not closed at all.

so from now on I am hoping my life looks a little bit more like this….


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all of these beautiful images are found on my pinterest page… of course collected from others x

Sweet little Jane

Sweet little Jane

It was a disaster.

I am not sure how we ended up in the bedroom, girls bouncing on the bed, it wasn’t in the plan. mostly things don’t go to plan.

Sweet Jane is not as sweet as the name may imply, my children are not as sweet as their names imply either. Primrose & Coco are my little muses, they are strong-willed, sweet, busy, opinionated little things, they are the reason for so many choices and certainly for this new adventure.

I have never really explained why I have named this range Sweet Jane so here it is. Firstly my middle name, like many millions of other girls is Jane. Sweet is not how I would be described but the song Sweet Jane from the Velvet Underground was a song I listened to many moons ago so to me the two little words go hand in hand. 

Sweet Jane is for little girls aged 1-7 years, it is not complicated or over designed, it is simple, sweet and wearable.

While trying to photograph the girls being little angels I realised that they are not, and actually most children are not, so instead of trying to make them sit and play nicely I let them bounce on the bed, each other and me. This is what kids do right? and if the clothes can’t be worn in these kind of situations when can they be worn?

I am not one for saving clothes for ‘good’. Clothes come home from childcare covered in paint but clothes are to be worn, life is to be lived and if clothing creates boundaries they do not belong in the wardrobe.

So here is my promise… Sweet Jane is  for running and jumping, painting and cooking, partying and going out for coffee, sleeping and resting. Sweet Jane is for every occasion, every situation and every little girl (1-7 years, so not evvveeery).

I am currently on the look out for any lovely children or gift stores that may be interested in picking up a sweet new clothing label…living in Gisborne I don’t get out much.

This collection is trans-seasonal so will available for purchase from October and pre-orders taken soonish x

(once I have had the range photographed by a professional, with possibly better models)



Coco in everyday blouse in marigold & Primrose also in the everyday blouse in the everyday blouse in milk



Coco in the everyday blouse in violet & Primrose in the gathering dress in violet


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Coco in everyday blouse in marigold & Primrose also in the everyday blouse in the everyday blouse in milk





IMG_5964Chelsea x

petite kitchen

A collection of images and words.

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